Etihad airways Essay Example | Topics and Well Written Essays - 500 words

Etihad airways - Essay Example The company has essentially covered a wider market within the short period of time. Etihad Airways has effective marketing mixing strategies that comprise of short-term policies and the long term objectives. The company’s short term strategies are increasing costs while increasing yield as well as maintaining customer value throughout and starting a status quo development of providing luxury at the least cost. Long term strategies are aimed at increasing profits by more than 5-10%, increasing customer value by 8-10% by the end of 2015 and increasing the number of staffs by 15% as well as increasing inbound holidays to Abu Dhabi by 2030. Etihad Airways segregates its services in Etihad Diamond first class and Etihad pearl Business class which is integrated with actual staff provision and the multi-cuisine availability on board. The augmentation and differentiation of the services provided by the airline company gives it maximum competitive advantage over other competitors such as Emirates Airlines, Air Arabia, Fly Dubai, and Qatar airways (Travel and Tourism News Middle East 2013, n.p). Etihad Airways has an advantage in Abu Dhabi since it is the center of tourism attraction and therefore the company has chauffer service in Abu Dhabi airport and many other airports for the first class and business class passengers. The company also uses another marketing strategy of providing 24 hour departure facilities which is different from other companies and an early hour arrival which is only unique and identifiable with the company. Furthermore, the company uses market penetration pricing strategy that is intended to increase its market share through delivering same services at same price as compared to other competitors. The company has well trained staffs which gives it high prospects particularly in its luxurious segments which made it notch very high in customer benchmarking. The company has had bundled pricing efforts